As every entrepreneur knows the fact that business owners need to
keep abreast of trends in their sector. As someone who sets up a
business or businesses, taking on financial risks in the hope of profit,
it is expected of an entrepreneur to not only be informed about the
happenings in his/her industry, such an entrepreneur needs to have a
global perspective.
Awareness
Awareness, “the state or condition of being aware, having knowledge,
consciousness,” according to Cambridge English Dictionary, could be
emotional, mental, physical and environmental, and these levels of
awareness should be mastered by an entrepreneur who intends to be
successful; and what way to achieve awareness if not through travels?
Travelling afford entrepreneurs the opportunity to see the world from a
different perspective, to view the market they operate in from a
different viewpoint.
Solomon Awe, founder and Managing Director (MD), Jireh Travels, a
travel company based in Abuja, Nigeria, sharing from his experience of
several decades in the travel industry and travelling himself as an
entrepreneur, said business success requires an entrepreneur’s total
concentration and focus, thus he recommends that small business owners
who cannot afford traveling the world just yet could travel locally,
learning one or two things along the way.
Many people who travel have said that they attain a level of
self-awareness, as well as other level of consciousness, which could be
helpful to your business. Joel Brown, CEO and Founder of
Addicted2Success.com, says that lurking behind random experiences from
travelling “are business ideas.”
New ideas
An experience comes to mind when talking about new ideas. As we sat
to dinner on our last day of the tour, on a beautiful Tamarind Dhow, an
authentic traditional Arab sailing boat, formerly used for cargo trading
along the Kenyan Coast and to the Arab States and completely
refurbished as floating restaurant, I saw as several solutions were
being offered to a rather previously thorny issues some business owners
on the boat had.
From those solutions were new ideas that an hotelier swore would change his business forever.
Networking, opportunities and connections
From travelling, an entrepreneur can get new networking experience, which can turn his/her business around.
Business value
Learning new things through travelling can influence the way an
entrepreneur presents his/her product and/or services consumers. It can
also affect, positively, the revenue of the company, as the owner
creatively charts new ways to meet consumers’ needs.
“A travelling entrepreneur sees the world in a viewfinder. It allows
him to enhance his business instincts and form interesting business
ideas that go above and beyond what he sees every day. Travelling allows
for new experiences, a new take on activities that are often taken for
granted back home. An entrepreneur who travels a lot can also see a
better way of doing things. This too can become a business framework for
your business ventures later on,” Brown once said.
Live
A burnout entrepreneur can never be an effective and successful
entrepreneur. This is why it is recommended that you take a vacation.
Granted, working long hours and barely having time to pursue other
interests are the hallmark of most entrepreneurs, but this should never
be a continuous way of life.
Living is about being in the moment, experiencing new things,
exhaling and relaxing. A vacation is one of the effective ways to do
this. When you come back from your trip, you’re calmer, refreshed and
ready to take on the world.
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